The following custom landing pages were created to form a "marketing funnel" to educate and guide visitors about promoted products.
Each page was created by consulting the subject matter experts (product managers) to learn about the products' features and benefits. Next, a rough outline of the page hierarchy was created. After images were obtained (or created) and copy was written, the page was built and revised until completed.
The arrester product spotlight layout is cohesive with other product spotlight web pages in form and function. Click here to visit the live page.
The general flow of for each page include:
- Each page begins with a summary describing the product.
- The center contents on each page note features and benefits of the product.
- A call to action is included at the end of each page – in this case, the users can directly contact the product manager for more information.
New products were marketed by our team in a number of ways, including a launch landing page. Like the product spotlight, the page design has the goal to direct the customer to the company's sales team. Click here to visit the live page.
The following landing pages were created as "marketing funnels" for product promotions:
Software Used:
- Adobe Illustrator & Photoshop: Website Graphics
- HTML & CSS: Customization of Modules
- WordPress: Final Landing Page Implementation
