New Product Introduction Launch Campaign
Below is an example of a New Product Introduction / Launch campaign that I helped to develop with my team. Included in the NPI are the following:
- Technical Datasheet (Digital or Print PDF)
- Sales Sheet (Digital or Print PDF)
- Quadfold Flyer/Poster (Printed Givaway)
- Sample Kit Package
- Email Blast Design
- Website Landing Page
- Website Product Page
- Video Production
To make the marketing campaign robust, both digital and physical (printed materials) promotional items were considered and delivered. For example, the Datasheet and Sales Sheet work in either digital or printed formats. However, the Quadfold Flyer/Poster is designed to be printed, though it could be printed on any standard office printer with 11x17 inch tabloid size paper.
Logo Design
The logo was designed as a wordmark with customized Avenir Next Bold Font. The line over the "MAX" represents the crossarm product and colors were chosen to be cohesive with company branding.
The logo was designed to be simple, yet versatile and easy to identify. It works in solid colors, in reverse colors, and when scaled. The logo is in the process of being a registered trademark.

Marketing Collateral
Digital and print designs were created to be used in a variety of circumstances for our sales team. The collateral was designed to be targeted for our customers, sales reps, and distributors.

Website Landing Page
This landing page was created to serve as part of the "marketing funnel" that guides users to learn more and ultimately contact us to purchase the product.
Visit the page here:
macleanpower.com/uvmaxx-crossarms/
Sample Kit Package
To give potential consumers a real feel for the product, we developed a sample kit for the sales team. The following video reviews the sample kit package structure.
We designed a series of sample kits for consideration each contains the following:
- Crossarm Cutaway
- Washer/Oval Eye Hardware
- End Cap
- Marketing Communications Materials
Initial Package Structural Concept Presentation
Final Design Concept Presentation
Product Launch Video
We interviewed the fiberglass crossarm engineering product manager, Phillip Rollins, to get an idea of the product line offering from MacLean Power Systems.
Based on his overview of the purposes of the product, in the video he delves deeper into the advantages of the innovations embedded into the new UVMAXX fiberglass crossarm line.
Tools Used:
Print/Graphics:
- Adobe Illustrator for the logo design and other graphics
- Adobe Photoshop for the renderings and image editing
- Adobe InDesign for printed & digital literature layouts
Web/Interactive:
- Instant Search Plus wordpress plugin for website internal searches
- Cascading Style Sheets (CSS) Code
- Sublime Text for HTML, CSS, and JS editing
- Adobe Dreamweaver for advanced website code editing
- Browser tests: Chrome, Internet Explorer, Edge, Firefox, Opera, Safari, etc. on both desktop and mobile devices
Video:
- Canon M50 & GoPro 9 for filming in 4K
- Premiere Pro for editing
- After Effects for video adjustments and motion graphics
- YouTube for publishing