To show the breath of products produced by MacLean Power Systems, the package graphics were updated to show major products produced by the company.
These graphics were created by hand illustrating the products and converting them into a digital format. The digital designs were laid out in a pattern and placed on packaging as well as other mediums (including backgrounds for social media pages).
The Start of the Concept: A High End Sample Kit
To give potential consumers a real feel for the product, we developed a sample kit for the sales team. When we did this, we decided to show a wide array of the products that we make. Though we cannot show all 12,000 products, we decided to show many of our top sellers to create intrigue for our product line.
This concept led to using these graphics on our shipping cases and other graphics, as shown below.
Pattern Design & Promo Package Layout
Mastercase Shipping Box
Social Media Background
These graphics were repeated for our digital branding in similar variations and layouts, including on social media channel banners and headers.
Tools Used:
- Pen Illustrations
- Digital Illustrations & Effects: Adobe Photoshop
- Vector Illustrations & Layouts: Adobe Illustrator
