KELLER COSMETICS MODULAR GRID CATALOG
This is a catalog (version 2) created during a demo on how to use the grid for designing a catalog. In this version, some typefaces were changed and elements were re-aligned. Some adjustments still need made, including the addition of 2 pages of content, correct product packaging images, and color corrections for the makeup line.
The golden grid was used to align images and text in this layout.
This makeup catalog was created to help Keller cosmetics rejuvenate their brand. Striking stock images from thinkstock.com were implemented with edited text from a past catalog to refresh the brand image and reach the target audience.
This is version 1 for a demonstration of a booklet design. In this version, some typefaces were changed and elements were re-aligned. Some adjustments still need made, including the addition of 2 pages of content, correct product packaging images, and color corrections for the makeup line.
Tools & Resources:
- Original Logo Design
- Images from Thinkstock.com
Tools Used:
- Adobe Illustrator (for the Logo Design)
- Adobe Photoshop (to modify the Photographs)
- Adobe InDesign (for the Page Layouts)
