West Palm Premium Cars Branding and Advertisements

During a logo design training seminar, this logo was created for West Palm Premium Autos. The design elements were chosen to underscore the company's connection with used cars (the upper wavy lines are the outline of a car) while reflecting the company's West Palm Beach heritage.
During a graphic design software demo, these used car magazine advertisements were created for West Palm Premium Autos to entice customers to check out their inventory. The logo was revised to reflect the vibe of West Palm Beach while subtly underscoring the company's connection to the automotive industry.

Three final layouts were created to fit a full spread, one page, or quarter page magazine advertising space. Royalty free images were acquired from Pexels.com and were edited in Adobe Photoshop to execute the concept.

Tools & Resources:

  • Original Logo Design
  • Images from Pexels.com

Tools Used:

  • Adobe Illustrator (for the Logo Design)
  • Adobe Photoshop (to modify the Photographs & Layouts)